About AMW

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Summary

Manitoba’s and Canada’s workforces are rapidly aging. This is evidenced through demographic and socio-economic changes. With increases in lifespan, people are working past the traditional retirement age of 65 because they need, or choose, to work longer. As the older workforce (defined by this project as 45 years +) grows, it is increasingly important to understand the occupational health and safety challenges of an aging workforce and to develop plans to address them.

Contributing to the need for this project is the gap in available educational resources for older workers and their employers in Manitoba. This includes resources for combating age-based discrimination, or ageism, to create a healthy, inclusive, and diverse workplace culture.

The primary goal of the Aging Manitoba Workforce (AMW) project is to contribute to developing and maintaining a healthy and safe aging workforce, and workplaces that are diverse and age friendly. This goal supports a key priority of WCB’s Strategic Framework to Create a Safe Work Culture by providing employers, workers, human resource professionals and safety and health practitioners with the knowledge and skills to design and implement effective safety and health management systems.

While there are some resources available on the topic of an aging workforce from international and other provincial organizations, there are currently no specific resources available in Manitoba and little research into the issues. This project will provide an overview of the current situation in Manitoba through data analysis and the use of interviews, surveys and focus groups. Secondary research will be conducted into best practices and strategies, already in place, in the international and national communities. Resources will be developed for target groups that will create awareness of the issues as well as guidance for the development of effective workplace programming.

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Project Goal

The primary goal of AMW is to develop an older worker e-learning resource centre to address the gap in educational resources. It is to help older workers, their employers, human resource professionals, safety and health practitioners and stakeholders maintain a safe and healthy aging Manitoba workforce.

Project Objectives

  1. Provide an analysis of international and provincial data that will contribute to the understanding of best practices for safety and health for an aging workforce, including return-to-work programs for older workers.
  2. Develop educational and awareness resources for employers, workers, and other stakeholder groups, which will include approaches to address issues of workplace culture and ageism.
  3. Develop e-resources for employers to help retain healthy older workers who contribute to a successful organization through skills, mentorship, and succession planning for long-term business success.
  4. Support older workers with safety and health resources to enhance knowledge and understanding of issues and safe work practices, to prevent injury and illness.
  5. Provide human resource professionals with an understanding of the barriers facing an aging workforce, along with knowledge of the unique safety and health needs of older workers and strategies to prevent injury and illness.
  6. Provide safety and health practitioners with an understanding of the barriers facing an aging workforce, along with knowledge of the unique safety and health needs of older workers and strategies to prevent injury and illness.
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Project Team

The primary goal of AMW is to develop an older worker e-learning resource centre to address the gap in educational resources. It is to help older workers, their employers, human resource professionals, safety and health practitioners and stakeholders maintain a safe and healthy aging Manitoba workforce.


Project Manager: Richard Nordrum

Richard has over 30 years’ experience in developing, managing, and marketing educational and training projects in the public and non-profit sectors. He has a Master of Health Education degree and a Masters Certificate in Project Management. He completed a Manitoba Older Worker Project in 2008 for the Province of Manitoba. He has been project manager for three RWIP funded projects which include the Manitoba Immigrant Safety Initiative (MISI), Manitoba Aboriginal Health & Safety Initiative (MAHSI) and the Manitoba Integrated Standardized Safety Initiative (MISST).


Content Developer, Health and Safety Consultant: Judy Fraser

Judy is an occupational safety and health specialist and retired registered nurse, with extensive experience in the occupational health field in public, private and educational sectors. She has experience in all facets of health and safety, including prevention, education, and enforcement activities for the Province of Manitoba. She has worked with the Workplace Safety and Health Division; with a public safety branch of the Province of Manitoba; with a Division of the Manitoba Workers Compensation Board and with Red River College, developing and teaching occupational health courses.


Digital Marketing and Communications Developer: Jeff Hollyoake

Jeff is the founder and managing director of ViewSource Media (VSM), a digital marketing firm in Winnipeg, Manitoba. ViewSource Media provides creative online and print solutions since 2002. With several years running successful print businesses, industry related work and advanced schooling in website development, Jeff has experience in all services offered by VSM. Jeff currently oversees creative and production projects within the company and provides support to suppliers, strategic alliances, and B2B clientele. Jeff has over 24 years’ experience in branding strategy, digital marketing, website design and development, project management, e-learning, workflow automation, online membership management, graphic design, print media, and pre-press production.


Project Downloads

Newsletter Spring 2022 

Newsletter Winter 2022

Newsletter Fall 2021